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Afraid to Raise Your Prices? Check Out These Tips
Consumer Retail Channels
Afraid to Raise Your Prices? Check Out These Tips
by Chris Kelley
In recent months, prices have been on the rise, and there doesn't seem to be an end in sight. This price increase has had a ripple effect, leading consumers to take a more ...
Best Practices for Better Business Blogging
Inbound Marketing
Best Practices for Better Business Blogging
by Chris Kelley
Many businesses use content marketing to spread their message to their prospects and customers. Blogging, email, and social media let businesses become their own media outlets by ...
Getting the Most From Your Trade Show Marketing
Trade Shows
Getting the Most From Your Trade Show Marketing
by Chris Kelley
A trade show is a great place for hardware and building products brands to show off their products and network with peers and prospective buyers. But if you think your trade show ...
Let's Get Phygital! Blurring In-Store and Online Customer Experience
Consumer Retail Channels
Let's Get Phygital! Blurring In-Store and Online Customer Experience
by Chris Kelley
Phygital retail. It’s a new buzzword for an omnichannel sales approach that offers shoppers a connected experience whether they are shopping in-store or online. It’s a strategy ...
9 Simple Techniques to Sharpen Your Content Marketing
Building Products Channels
9 Simple Techniques to Sharpen Your Content Marketing
by Chris Kelley
Marketing is a competitive field, and as such, it's important that your content stand out from the rest. There’s no doubt that content marketing is an essential aspect of business ...
What is a Brand Guide and Why Your Company Needs One
Marketing Strategy
What is a Brand Guide and Why Your Company Needs One
by Chris Kelley
In most organizations, there are several people who speak on behalf of the company. The marketing team may oversee your company’s website, sales reps give presentations, and each ...
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